The Tipping Point: by Malcolm Gladwell | Summary & Analysis
A Smarter You In 15 Minutes… What is your time worth?
How Little Things Can Make a Big Difference is a debut book by Malcolm Gladwell that defines a tipping point as "the moment of critical mass, the threshold, the boiling point". The Book seeks to go into detail and describe the "mysterious" sociological changes that mark everyday activities. Gladwell states that "Ideas and products and messages and behaviors spread like like viruses do”.
The Law of the Few
Malcolm Gladwell also states that "The success of any social epidemic is heavily dependent upon the involvement of an individual with a particular and rare group of social gifts". For Malcolm Gladwell, economists label this the "80/20 Principle, which could be the idea that in every situation roughly 80 percent of the 'work' are going to be done by 20 percent with the participants". These people are described in the following ways:
Connectors will be the population in a very community who know large numbers of men and women and who are in the habit of making introductions. They usually know people across numerous social, cultural, professional, and economic circles, and create a habit of introducing those who work or are in different circles.
Salespersons are "persuaders" those with charismatic and powerful negotiation skills. They tend on an indefinable trait that goes beyond the things they say, making others desire to agree with them.
The Stickiness Factor
A specific content of a message that renders its impact unforgettable. Popular children's television programs including Sesame Street and Blue's Clues pioneered the properties in the stickiness factor, thus enhancing effective retention of educational content and also entertainment value.
The Power of Context
Human behavior is to understand and strongly depend on its environment. As Malcolm Gladwell says, "Epidemics are responsive to the conditions and circumstances with the times and places by which they occur". For example, "zero tolerance" efforts to combat minor crimes including fare-beating and vandalism plus the New York subway generated a decline in many violent crimes city-wide.
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