The widely adopted, now classic book on influence and persuasionâ€”a major national and international bestseller with more than four million copies sold!
In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdiniâ€”the seminal expert in the field of influence and persuasionâ€”explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
Youâ€™ll learn the six universal principles of influence and how to use them to become a skilled persuaderâ€”and, just as importantly, how to defend yourself against dishonest influence attempts:
Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdiniâ€™s 35 years of evidence-based, peer-reviewed scientific researchâ€”as well as by a three-year field study on what moves people to change behaviorâ€”Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.